Own ventures
We originate, build and operate the studio’s businesses.
OUR THESIS
Build simply.
Think globally.
Own consumer ventures in health or sustainability. AI from inception to operation. Fast learning and deliberate use of capital.
Consumer focus
A clear benefit and a product that people can understand, try and use.
Health or sustainability
Each venture contributes to at least one of these fields; it can also operate at their intersection.
AI from the start
AI enables the product, accelerates development and supports business functions.
Low complexity
A focused initial product, few critical dependencies and manageable operations.
Global ambition
Products designed for international reach, with validation beginning where we can learn best.
Fast market cycles
Early launches, real user feedback and frequent decisions about what to improve or stop.
Minimal initial capital
Stage investment deliberately and aim for break-even before raising. Funding, if pursued, serves a clear growth objective.
Our selection criteria
A meaningful problem. A reachable audience. A product we can test early. A credible path to a sustainable business.